Splenda With Fiber

[beige_alert]

Michael Pollan:

I mean, what are we to make of a wonder of food science like the new Splenda with fiber? (“The great sweet taste you want and a little boost of fiber.”) Should we call this progress? Is it even food?

I had not heard of this, but, yes, apparently, there really is "SPLENDA® No Calorie Sweetener with Fiber." Really! It's on the splenda.com web site!

It's boggling. You have to wonder what inspired this weird combination. Never mind what technical challenges it presents, who thought to even try? My guess? Internal corporate rivalry. The research and development people thought the marketing people needed a real challenge! Let's see them market this!

Comments

[beige-alert.livejournal.com]

Ah, now I get it. It's not so much a food product as a drug product! That makes more sense!