Splenda With Fiber

[beige_alert]

Michael Pollan:

I mean, what are we to make of a wonder of food science like the new Splenda with fiber? (“The great sweet taste you want and a little boost of fiber.”) Should we call this progress? Is it even food?

I had not heard of this, but, yes, apparently, there really is "SPLENDA® No Calorie Sweetener with Fiber." Really! It's on the splenda.com web site!

It's boggling. You have to wonder what inspired this weird combination. Never mind what technical challenges it presents, who thought to even try? My guess? Internal corporate rivalry. The research and development people thought the marketing people needed a real challenge! Let's see them market this!

Comments

[hsifyppah.livejournal.com]

Sounds like a pretty easy sell to me - huge, huge diabetic market for splenda, all of whom are being told to eat more fibre for the beneficial glycemic effects. Plus the aging population generally has an increasing need for constipation remedies/prophylactics. That new Benefibre stuff whose selling point is "Less gross than Metamucil!" is selling like hotcakes in my store.

[beige-alert.livejournal.com]

Ah, now I get it. It's not so much a food product as a drug product! That makes more sense!