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beige_alertI’m sure my European friends are all well aware of Nutella, but I’m an American and I just found out about it. There’s a chapter in the wonderful book Chocolate : A Bittersweet Saga of Dark and Light about it. It’s hazelnut butter mixed with cocoa, developed in Italy in the 1940s by Pietro Ferrero as a way to stretch the limited chocolate supply at that time. People who grew up with it tend to end up with fond memories of the stuff, and maybe a lifelong addiction.
It’s an easily spreadable, dark brown, chocolaty product. Is it the sort of subtly flavored product that snobs rapturously describe with wine-snob-style terminology (overtones of red brick, with nuances of toast)? Nope. But it is really yummy. Sweet spreadable chocolate! And hazelnuts are good, right? Just think of that great Echo’s Children song.
The Nutella (pronounced “new-tell-uh,” according to the FAQ) sold in the USA is made in New Jersey. I understand that each country’s recipe is slightly different, something purists will want to keep in mind. It’s readily available: I bought it at my local Jewel grocery store. Fellow Americans: Try it.
It’s an easily spreadable, dark brown, chocolaty product. Is it the sort of subtly flavored product that snobs rapturously describe with wine-snob-style terminology (overtones of red brick, with nuances of toast)? Nope. But it is really yummy. Sweet spreadable chocolate! And hazelnuts are good, right? Just think of that great Echo’s Children song.
The Nutella (pronounced “new-tell-uh,” according to the FAQ) sold in the USA is made in New Jersey. I understand that each country’s recipe is slightly different, something purists will want to keep in mind. It’s readily available: I bought it at my local Jewel grocery store. Fellow Americans: Try it.
