beige_alert: (skates)
[personal profile] beige_alert
I promised I was going to rant about this, so here goes:

As someone who spends a good bit of time doing athletic stuff while wearing colorful lycra clothing, I also spend a good bit of time washing colorful lycra clothing. It turns out, yes, there is special detergent sold to this market. I just bought a different brand (it was what the running store happened to have) and I noticed something similar in both: Both labels feature a photo of a woman running, apparently on a warm summer day judged by what she's wearing (photo below the cut). Now, sure, I'm a straight dude—as I guess the label designers seem to be—I get it, I like looking at women (I could look at a woman's body all day! Ask my girlfriend!) but it's not obviously sensible to sell laundry detergent by showing a skinny woman displaying the highest possible ratio of uncovered skin to actual clothing that might need detergent.  Penguin brand has their logo over her bellybutton, 2Toms goes for a bigger photo and the full 'her bellybutton, let us shows it to you' look.

It seems like when you see a generic-athlete photo of a women, she's usually a runner.  A man, he usually looks like some sort of bodybuilder.  Because runners tend toward the teensy-weensy, which I guess is officially what women are supposed to look like.  Men, apparently, are supposed to be incredibly skinny too, but also super-muscular.  You only see teensy-weensy marathon-running men when they are selling running-specific stuff.  If you put me in charge of selling sport-detergent, I'd probably suggest you need photos of speed skaters in our full-body-coverage skin suits.  Now, there's a bunch of fabric that needs detergent!




Detergent

This account has disabled anonymous posting.
If you don't have an account you can create one now.
HTML doesn't work in the subject.
More info about formatting

December 2024

S M T W T F S
1234567
891011121314
15161718192021
22232425262728
29 3031    

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Jul. 15th, 2025 11:41 pm
Powered by Dreamwidth Studios