Shrink your thighs?

Maybe I'm a little weird, and maybe I hang around with some slightly unusual people, but dang if the mundane world doesn't confuse me sometimes.  I was waiting in line at the grocery store checkout and saw a magazine that on the cover promised tips to shrink your thighs and calves.  Now, I hang around with speed skaters.  We have giant, beautiful thighs.  We're proud of them.  It takes a lot of work to build up quadriceps like these.  Bringing my context to it makes seeing "shrink your thighs" on a magazine cover seem pretty much like seeing "ten steps to a smaller penis" on a magazine cover.  It's just not advice you imagined anyone looking for.